This blog entry is very interesting. If Senator X is right, a successful politician needs only to promote one or two popular but simple ideas and otherwise seem like a nice person. Any depth of analysis is a liability not an asset.
The economics behind this is quite simple. Any one vote has very little value, so voters are rational to invest very little in researching and understanding the issues of the day. Why invest the time when the consequences are neglible? On the other hands, lots of us feel a civic duty to vote and we vote on some basis or other. So, focusing on one or two “big issues”, even if we don’t understand them very well, is a tenable compromise for most people.
So, what does that tell us about the presidential candidates?
For starters, it might mean that Joe Biden doesn’t have a chance - he’s too deep and nuanced. We’re looking for candidates that focus on a few simple ideas.
Among the Democrats, there are two simple ideas being pushed:
- Get the troops out of Iraq
- Create universal health care
But likeability is an issue. Hillary has image problems and John Edwards is just too shrill. That makes it easier for Obama. Senator X’s observation argues for Obama as the Democratic candidate. But I wouldn’t make any big bets just yet.
The Republicans are in worse shape. So far, they’ve been short on simple ideas other than “stay the course”. This means that voters who are unhappy about anything will not be impressed. The closest thing to a new “big idea” is Fred Thompson’s proposed tax reform. Personally, I think it’s excellent policy, but tax reform doesn’t get the juices flowing like big promises such as free health care.
In short, I think the Democrats are likely to win. But lots can happen between now and then.
I’m not trying to pick winners or losers - I’m trying to better understand the political process. And a corollary to Caplan’s thesis makes a big difference in understanding: policy positions don’t matter much compared to simple ideas and image. And, as we all know, campaign promises tell you very little about actions once in office. Try not to worry.